How Universal Pictures Thrilled Horror Fans with Unexpected Moment-Triggered Ads
OBJECTIVE:
Universal Pictures sought to engage horror movie fans with a contextual teaser that would build excitement and drive viewers to watch Five Nights at Freddy’s. The challenge was to reach horror enthusiasts in a way that felt natural within their gaming experience.
OUTCOME:
Millions of Action/Thriller fans engaged with our campaign, surpassing KPIs and driving positive feedback, along with a significant uplift in key brand metrics, as measured by an effectiveness survey.
100%
MOMENTS ADS VIEWABILITY
<1%
OPT-OUT RATE
141%
IMPRESSIONS KPI
7M+
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