How Monster Energy connected with gamers during the launch of Call of Duty: Modern Warfare 3, engaging them directly in gameplay
After a successful first campaign, Monster Energy teamed up with Buff once more for an exciting new activation:
OBJECTIVE:
Monster Energy has long been a staple for Call of Duty players. With the launch of Call of Duty: Modern Warfare 3, Monster Energy aimed to energize its brand presence and engage gamers during the most critical time—the game’s launch day.
How could Monster Energy cut through the noise and capture players’ attention right in the midst of gameplay?
OUTCOME:
65,053
MATCHES PLAYED
14,011
TOTAL HOURS PLAYED
2-DIGIT
BOOST IN ALL KEY BRAND METRICS
99%
VIEWABILITY RATE
81%
VIDEO COMPLETION RATE
#1
ENERGY DRINK AMONG THE TARGET AUDIENCE
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