How Buff’s Genre-Targeting Boosted Paramount Pictures’ Box Office Success
OBJECTIVE:
For the upcoming release of A Quiet Place: Day One, Paramount Pictures sought to connect with Thriller movie fans in a unique and immersive way.
Gamers often overlapping as frequent movie-goers. How could Paramount precisely target gaming audiences most excited about upcoming Thriller films?
OUTCOME:
Millions of Action-Thriller fans engaged with our campaign, surpassing benchmark KPIs, indicating strong user engagement and suggesting that the creatives and audience alignment have been well-received:
100%
MOMENTS ADS VIEWABILITY
<1%
OPT-OUT RATE
7M+
138%
IMPRESSIONS KPI
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