How Pringles Engaged Gamers with Rewarded Moment-Triggered Ads During Gameplay
OBJECTIVE:
Pringles wanted to establish itself as the go-to snack for gamers in a highly competitive market filled with snack options. How could they cut through the noise and become the preferred snack for gamers?
OUTCOME:
Gamers dedicated thousands of hours interacting with Pringles through Rewarded-Moments Triggered Ads in their favorite games, resulting in positive feedback and a significant boost in key brand metrics, as measured by an effectiveness survey.
100%
MOMENTS ADS VIEWABILITY
<1%
OPT-OUT RATE
147%
IMPRESSIONS KPI
9M+
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