How Paramount+ Engaged Gamers to Promote Their Upcoming TMNT Series Using Buff’s Moment-Triggered Ads
OBJECTIVE:
Paramount+ aimed to generate excitement for the launch of The Tales of the Teenage Mutant Ninja Turtles by targeting US-based gamers with authentic, impactful messaging. How could they precisely engage gamers and create a campaign that drives excitement and encourages fans to watch the new series?
OUTCOME:
The campaign exceeded expectations, surpassing the KPI goal by delivering 139% of the target impressions, across the 4 games. User engagement was particularly strong, evidenced by a 100% viewability rate and less than 1% opt-out rate, highlighting the effectiveness of the campaign’s creatives and messaging.
By reaching gamers at the height of their in-game experiences, Paramount+ successfully created buzz and excitement for The Tales of the Teenage Mutant Ninja Turtles series among its core gaming audience.
100%
MOMENTS ADS VIEWABILITY
<1%
OPT-OUT RATE
139%
IMPRESSIONS KPI
8M+
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